Research - This stage was essentially the most important stage as it would end up giving me a strong insight into what it is I would be out to achieve and how to do so. The research stage consisted of me having to watch various music videos from my chosen genre of Metal and discover what the conventions were and how I would try to incorporate them into my own music video. To complete this stage I used a handful of resources such as YouTube, Blogger, Screen Grabs, Television, Google Docs, etc... YouTube was a huge advantage as I was able to instantly search for music videos and watch them immediately. I could then pause or search for a specific frame in which I could then take a screen grab or short snippet of the music video. Blogger was also an advantage as I was able to store my discoveries in the form of a blog and refer to them whenever I needed to. I was able to put up posts on stereotypical conventions, ideas and what other people from around my persona would like to see in a Metal music video.
Planning - When planning the music video I was able to use more higher tech resources such as iMovie, Photoshop, Still cameras and the internet to make visual aspects of my music video ideas. For example; I created an animatic in iMovie after taking photos of our drawn storyboard with still cameras. Because of this I was able to get a clear understanding of what my music video would end up looking like if I had kept to every shot that I had put in the storyboard. Yet again I used Blogger to post these ideas to refer to later on.
Construction - During this process I was able to use a lot of hardware and software to create the final product which was to be my music video. After all the research and planning, which I could refer back to using Blogger, I went out and began to film my music video using hardware such as still cameras, camcorders, tripods, fig rigs, staging, lighting and much more. After collecting all the footage that I needed I was then able to access software such as iMovie and Final Cut to piece together the music video. Not only did I use the software provided on the iMacs but I searched the internet for sites which would help me get the best out of my footage. I then stumbled across Da Font which allowed me to download new fonts in which I could apply to my music video or even my Digipack.
Evaluation - Whilst in the stages of the evaluation I used camcorders and YouTube and Blogger to capture the audience feedback of my final music product. By filming a various amount of people from different genders, ages and ethnicity groups I was able to collect information from them on the camcorder and upload it straight to YouTube where I was then able to embed it into my blog for future reference and evidence of first hand accounts from the audience of my music video.
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