Q1 - In What Way Does Your Media Product Use, Develop Or Challenge Forms And Conventions Of Real Media Products

Our media product uses and develops the stereotypical conventions of a metal music video. A prime example of this would be our choice of colours throughout the video. An example of where this is used in real media texts would be found in Alter Bridge's music video for 'Watch Over You'. Throughout the entirety of the video the colours of blues and greys and blacks are prominent. Another common convention would be the fact that our mise en-scene and clothing are stereotypical for our chosen genre. Our use of dark clothing also compliments our chosen colour scheme for the video. In many Rock and Metal music videos dark clothing is also a common factor because of the colour scheme stereotype.

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On the other hand, some music videos such as many of the Foo Fighters videos consist of brighter colours and clothing therefore challenging the common stereotypes of a Rock and Metal music video. The locations that were decided are not at all a stranger to our genre of music. For example; there are a couple of live performance shots on stage throughout the music video, similar shots can be found in the music video for 'Paradise City' by Guns n' Roses. A forest or woodland location was also noticed in our music video, this idea was highly influenced from the music video of 'The Sadness Will Never End' by Bring Me The Horizon.

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(Click to enlarge)

Close-ups and extreme close-ups have been a major factor in our music video as we have noticed this in most music videos from our chosen genre. In the music video for 'Bleeding Mascara' by Atreyu there is a close-up of the drummer as he is playing and singing the song. This is a reason why we have chosen to do these specific shots when someone or something needs to become the main focus on the screen. The shots in our music are very fast paced due to the fact that the song is fairly fast most of the way through. We have decided to cut the shots on the beat and at sections where there is a unique beat or groove so that both the music and the video synch together. This can be seen in most music videos whether they are from the Rock genre or from a Hip-Hop genre. This can be seen in the music video for 'Tears Don't Fall' by Bullet For My Valentine.