Analysis Of Pop Videos Three - 'Party Rock Anthem' - LMFAO

Cinematography
This music video is generally a very bright video with the exception of the break where the music video is filmed down an alley way at night time making it a very dark scene for the video. There are no extra added visual effects for this video as is it all lens work. The camerawork is not a fest pace on the other hand the movement from the people involved is more upbeat and fast. This feel good upbeat song has a happy and joyful feeling towards it and the bright lights and the upbeat movement emphasises this. A variety angle of shots have been used to give different views of the dance routines and the two vocalists in the video.

Sound
The sound quality of the recording is very clear and is obvious that it has been recorded in a high tech recording studio using modern recording techniques and equipment. This is evident as all the sounds and instruments are individually tracked and the clarity of them all is perfect. There is diegetic sound in the video when the two vocalists are talking to the guy in the white shirt before the song starts. This is used to give the element of a story and this opens the song for the rest of the story. Apart from the talking there is no other sound effects or diegetic/non-diegetic sound involved.

Mise En-Scene
This music video has been shot on a deserted road with abandoned cars to emphasise the story of the film. Everyone in the music video is dressed in all different styles yet all with independent clothing. Everyone is wearing bright luminous colours that stand out and are effective when added to the dance moves. The start of the video shows the two vocalists waking up in a hospital from what seems to be a coma, this is when the story in the video starts and builds up the dynamics for the song itself. This video is set in a city urban centre where there are a lot of high rise buildings and small narrow streets.

Editing
Everything from the dance moves to the lip synch is in time with the music and the 4/4 beat. All the dance moves have been choreographed to fit in with the 4/4 dance beat and so that every move lands on a bass drum beat which is in 4 on the floor beat. The footsteps are also to this same beat. The lip synch is spot on and there is no delay or slight time issues. There are no blank gaps between clips and the whole video is fluent. All the camera movements are smooth and the shots are all steady so that the clips run in to each other.

Performance

Every single person in the video stayed in role and knew the dance routine. There was no one who was out of time or was lost during the routine, also every one put all thee effort in to the dance so the energy was high. The two vocalists exaggerated their lip movement to emphasise the lyrics and to make the lip synching easier. Every dancer was suitable as they were all independent and no one was under the same stereotype so there was a huge variety in who was involved in the music video.